📢 Facebook Ads & Data Collection

1. Overview

Mundhra Brothers (“we,” “us,” “our”) uses Facebook (Meta) advertising tools—including Facebook Pixels, Custom Audiences, and Conversion APIs—to better understand and reach website visitors, optimize ad targeting, and measure ad performance.

2. Data We Track & Use

When you visit our website, the following may be collected and shared with Facebook:

• User Actions: Page views, product views, form submissions, clicks
• Technical Identifiers: IP address, device type, browser type
• Advertising Identifiers: Cookie-generated IDs (via Facebook Pixel)

This enables us to:

• Show you ads relevant to our range of electrical components and switchgear
• Measure if you completed actions triggered by our ads
• Build lookalike audiences to find similar potential customers

3. Facebook Pixel

We include the Facebook Pixel on select pages (e.g., brochure-download, price-list). It logs events like “PageView,” “Download Brochure,” and “Contact Request.” These events help Facebook deliver more relevant Mundhra Brothers ads to you.

4. Custom Audiences & Retargeting

We may create a Custom Audience from site traffic (e.g., visitors to product pages). This allows us to retarget you on Facebook and Instagram with optimized ads for items like MCCBs, cables, sensors, and other industrial electrical accessories (mundhrabrothers.com).

5. Conversion Tracking

Using Pixel events and Facebook’s Conversion API, we track whether our ads lead to actions like brochure downloads or inquiry form submissions.

6. How the Data Is Collected & Shared

• Automatically, via browser cookies and Facebook Pixel
• With Facebook, per Facebook’s legal terms and privacy settings
• For marketing, to improve ad relevance and campaign results

We do not collect or share your name, email, or phone number through Facebook unless you voluntarily provide that info directly to us.

7. Your Choices & Opt-Out Rights

You can choose not to be tracked or targeted:

1. Browser Cookie Settings
   • Use cookie controls/settings in your browser to disable third-party cookies (including Facebook Pixel).
2. Facebook Ad Preferences
   • Visit Facebook’s Ad Settings (e.g. Settings → Ads) to opt-out of interest-based advertising.
3. Pixel Opt-out
   • Use the “Ad Preferences” section at the bottom of Facebook ads or install plugin tools like Facebook Pixel Helper to check/disable pixel activity.

These steps stop Facebook from using your browsing data from our site to serve you Mundhra Brothers’ ads—either on Facebook itself or in off-site ad networks.

8. Data Retention & Security

We store tracking data only as long as necessary to fulfill ad optimization and reporting purposes. Facebook retains event data per its policies. We follow industry-standard security practices to protect your information and ensure it’s only accessed by authorized staff.

9. Additional Privacy Rights

Under applicable laws (such as India’s digital privacy regulations), you have rights to:

• Access data we hold about you
• Request correction or deletion of your data
• Restrict or object to data processing

To exercise these rights, contact us at Contact@mundhrabrothers.com or call +91 85278 12468 (mundhrabrothers.com).